BRAND EXTENSION · WINTER 2026
Monte Product Design
ROLE
Marketing Executive
Product Designer
TIMELINE
January 2026
SKILLS
Product Design
Strategic Thinking
TEAM
1 Marketer
OVERVIEW
Project Summary
Monte’s global success is driven by its strong social media presence and standout product, positioning it as a leader in the haircare industry. As the brand continues to grow, I explored how my ideas and international perspective could help position Monte as more than just a haircare brand.
STRATEGY
Opportunity
Monte’s brand currently stops at the product. This opportunity allowed me to develop unique accessories and packaging that could extend its identity, building a more immersive brand world, and strengthen its connection with audiences. I’ve brought some of these ideas to life below.
DESIGN
Product Showcase
Fridge Magnet
Super cheap, lightweight to ship, and once it's on the fridge, it becomes permanent. Your brand becomes a part of someone's everyday world: grocery lists, reminders, family photos, all living under your logo.
Coaster for Cups
This is something that continues to live on long after the consumer throws everything else away. It also becomes a conversation piece that sits on someone's table, giving other people something to talk about for years to come.
Door Hanger
These are functional and are in places that people see and touch everyday.
ANALYSIS
Conclusion
If I joined Monte, my first 30 days would focus on strengthening its already successful marketing and advertising approach. Monte has built strong momentum; I’d look to complement this with fresh, unconventional ideas designed to create lasting brand impact.
The goal would be to go beyond simply reaching consumers and build stronger connections that turn customers into loyal fans, keeping Monte culturally relevant and top of mind as the brand continues to grow globally.
REFLECTION
What I Learned
Marketing matters.
When a brand generates tangible assets that extends beyond an initial product, it creates stronger impact and long-term success.
Just have fun.
A fun idea for consumers to feel connected to the organisation at a minuscule cost. Not everything has to be focused on the products, but the world around the brand.
Like what you see?
Let's talk about products, collaborations, or anything design!
